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Perdue x Headspace
Calm & Crisp
Perdue x Headspace turns waiting for wings into a moment to breathe before the game begins
Team:
Kendra Roberts
The Problem:
The 18 minutes before a game begin are usually spent restlessly waiting, checking , or feeling pre-game nerves while food cooks and anticipation builds.
My Role:
Insight:
Art Director
Fans already have a built-in pause before kickoff: the time it takes to air-fry their wings. Instead of filling that moment with anxiety, the familiar hum of the air fryer can become a natural cue to slow down and prepare for the game.
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