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Perdue x Headspace
ZenWings
Insight: You don't have to be on the field to feel the pressure. A study found a 24% increase in deaths from heart disease in Massachusetts during the eight-day period beginning with the Patriots' 2008 Super Bowl loss. For die-hard NFL fans, the stress of a big game goes far beyond the field.
Team:
Kendra Roberts
The Idea:
By using the familiar hum of an air fryer as a calming background sound, fans can turn the time spent cooking their game-day wings into a guided meditation session. A chance to breathe, reset, and ease the tension before kickoff. Because the only thing that should be heating up is the food, not the fans.
My Role:
Art Director
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